NEW YORK: Nielsen (NYSE: NLSN) and Tennis Channel announced that they have expanded their relationship, beyond the Nielsen Local TV Ratings Service, to also include Nielsen’s National TV Ratings service. Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to both professional tennis and its lifestyle.
This multi-year agreement provides Tennis Channel with national ratings insights, giving them full flexibility in analyzing minute-by-minute viewership information and daily measurement of commercial and program performance. The use of Nielsen’s rich and deep-level data will enable Tennis Channel to offer agencies and advertisers the information they need to make smarter and more strategic media buying decisions.
“With today’s ever changing media landscape, it’s important for us to get insights into our viewers in order to assess our performance,” said Steve Badeau, Senior Vice President of Research, Tennis Channel. “By expanding our relationship with Nielsen, to include National TV Ratings, we’ll now have a complete view of our audience across local and national TV. Nielsen continues to evolve and provide offerings that allow us to showcase the growing fan base of tennis to our valuable and potential advertisers.”
In addition, the agreement gives Tennis Channel access to other Nielsen products and services. The expanded relationship delivers limitless opportunities for detailed and complete analysis of TV audiences including time-shifted viewing, custom demographics and TV consumption habits. Nielsen will also provide Tennis Channel with comprehensive and actionable advertising intelligence that alerts them of changes in ad spend across multiple categories, markets and media.
“We are delighted to expand our relationship with Tennis Channel,” said Peter Bradbury, Managing Director of Nielsen National Television Client Solutions. “At Nielsen, we are committed to providing our clients best-in-class products that deliver valuable insights into their viewers and support their ad sales process. We look forward to working closely with Tennis Channel and to helping enable their business success with our suite of gold-standard, independent and accredited measurement solutions.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population.