NEW YORK CITY, 28th June 2016: – Nike, proud partner of the United States Olympic Committee, debuted the signature medal-stand uniforms for Team USA athletes competing at the Rio 2016 Olympic and Paralympic Games tonight at a gallery-style opening at Studio 45 in New York City. Using Nike’s innovative methods, designers created the NikeLab Dynamic Reveal Team Jacket and Pants specifically for Team USA athletes’ inspiring medal-stand moments.
The premium apparel showcases a contemporary athletic, fitted silhouette and vivid interpretation of Team USA’s colors exten
ded across a spectrum of modern hues.
“The medal-stand uniforms for the 2016 U.S. Olympic and Paralympic Teams epitomize Nike’s unmatched innovation,” said Lisa Baird, USOC chief marketing officer. “Nike has perfectly blended strength, style and patriotism. When America’s finest athletes are standing proudly on top of the podium, they will represent all Americans with a sense of style and poise.”
The Dynamic Reveal Jacket’s ribbed knit sleeves provide zones of breathability and mobility, and bare ribbons of brilliant red when the arms are in motion. A woven front panel protects against wind, while the engineered mesh back panel and side panels support ventilation. “Team USA” is engineered directly into the back mesh.
The complementary Dynamic Reveal Pants, available only to athletes on the U.S. Olympic and Paralympic Team, also champion comfort and mobility. A vertical ribbed zone provides a full range of motion and breathability while also flashing the same red when the athlete shifts or bends.
“Stepping onto the podium is a singular moment preceded by countless hours of dedication and hard work,” said Martin Lotti, Nike Global Brand Experience – VP, Creative. “We wanted the medal-stand uniform for 2016 to be a reflection of that dedication. With 15 months of prototyping to create this bespoke and hand-crafted look grounded in our best innovation, athletes will look and feel their best as they celebrate this incredible achievement.”
Team USA athletes will be wearing the latest innovation of the Nike Free footwear family. The low-profile shoe features a Flyknit upper designed to promote a feeling of support, while the progressive geometric midsole enables an athlete’s natural motion.
The NikeLab Team USA Dynamic Reveal Jackets will be available at nike.com/nikelab, select NikeLab stores and TeamUSAShop.com. In recognition of Visa’s support of the Olympic and Paralympic Games, the USOC is proud to accept only Visa at TeamUSAShop.com.